A few days ago, popular Yoruba actor, Odunlade Adekola called out food vendors who used his image to promote their businesses to refrain from doing the same. As funny as it sounds, this is one out of several challenges most celebrities face. Owing to the value attached to their brand personality, it is possible for celebrities to exploit the financial value of their brand personality. However, it becomes a challenge when some brands or businesses exploit images of such celebrities for their financial gains without obtaining permission. This article will focus on image rights, particularly with respect to deriving profit...
